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Maximum profits by eliminating the middleman

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Rory O’Reilly has always liked the idea of ​​”cutting out the middle man” and in 2015 he started fattening up some of his heifers on his Loughrea, Co Galway farm, for his own beef.

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There was too much beef for just his own household, so he gave some to family and friends. The feedback he received on the taste and quality led him to set up a box scheme and sell his meat directly to customers across Ireland.

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